Creativity Generosity Health People

NopeSisters have designs on a better world

Brittany Cosgrove left, Mum Bette and Johanna

Two Wellington sisters Johanna and Brittany Cosgrove are fighting social injustice with fashion saying NOPE to many social issues and gaining national recognition in the process.

Turning a negative into a positive, the pair found fashion and art was a perfect medium to channel their frustrations around such issues as breast cancer, sexual assault, period poverty, youth suicide and eating disorders.

Their bold t-shirt designs enable wearers to spread important social messages, spark conversation and raise funds in support.

Sales have enabled donations of over $6,500 to chosen charities in the past year. Te Papa described the NopeSisters’ work as a great “example of a social enterprise successfully launched on social media.”

Now they are being nationally recognised during the 125 year celebration of Women’s Suffrage in New Zealand. In addition, NopeSisters designer Brit Cosgrove has been named as a finalist in the Young Leader category of New Zealand’s 2018 Women of Influence Awards.

The two young Wellington women also recently had their their first two embroidered t-shirt designs collected by Te Papa Tongarewa National Museum, to add to the permanent collection, as significant objects of contemporary history. The shirts will be part of a celebratory 125 years of Women’s Suffrage Exhibition in September.

Wholly launched and promoted on social media platforms instagram and facebook NopeSisters have sold almost 2000 t-shirts across the globe via online sales site

Opening up a conversation

Their first t-shirt was inspired by the devastating news that their mother Bette Cosgrove had been diagnosed with breast cancer.

Designed by Brittany to normalise the scars of breast cancer, the t-shirt shows on the outside, what is usually hidden underneath clothing.

Johanna and Brittany Cosgrove wearing the mastectotee which supports breast cancer New Zealand (Photo supplied)

It opens conversations for the wearers about early detection.

Their mother Bette says,

They seemed to take my diagnosis in their stride and kept going with their lives, keeping their fear at my vulnerability to themselves.

“They did not want to stress me any further. They got a lot of support from their friends or others who had gone through similar situations. Fighting ill health, whether it be from something as serious as cancer or major disability, or even mental illness tests you to new limits.

“I think these young women learnt so much about their own abilities to cope independently during my treatment period.”

Taking action 

Bette is also proud of how her daughters have responded to the social issues they are rising up against.

“These girls get fired up about issues and then they follow through and do something about it. Even as very privileged young women, they have experienced some really tough life challenges, which have tested them.

But with their resilience and empathy they have been able to take action to give to others, or support those who are not always as fortunate as they are.”

Brittany and Johanna have been blown away by how their ‘fashion for a cause’ idea has taken-off so quickly. They feel the experience has definitely changed them for the better.

The any size tee supports eating disorder association NZ which offers information, practical advice and understanding to anyone with eating disorders and their families (Photo:

A portion of the sales from me & we too tees help fund services for teaching sexual violence prevention strategies and supporting victims of sexual abuse (Photo:

Brittany says, “I’ve found constructive ways to channel the anger and frustration I feel about todays injustices by using art and fashion.”

“We’ve realised the talent in the people around us, and how by working together we can all support each other to do the things we want to do.”

To encourage others Brittany and Johanna add,

Do something you really care about.

“Giving makes you feel good and helping people feels good, and yes it means you probably won’t make as much money as someone who isn’t giving, but you’ll feel great doing good because, we rise by lifting others.”

The women have high hopes that the increased national profile of their t-shirts will enable NopeSisters social enterprise to add new fashion ideas giving to more charity partners, but most of all continue to be a powerful tool for protest and social change.

If you liked this story, join up to our Daily Encourager Media Facebook page by clicking here

For more information:

NopeSisters website click here 

NopeSisters Facebook click here


Did this story bring you hope?

By becoming a Daily Encourager supporter, you will help bring hope and courage to New Zealanders. Get people excited about our country and our people and the amazing things they are achieving.

You can make an investment in hope for as little as $5.

Become a supporter
Community Foundations of NZ

Leave a lasting legacy in the community that you love.
Find out how your gift can give and grow at

Leave a Comment

Daily Encourager
Sign up to our regular newsletter highlighting the best things happening in New Zealand society.