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Kiwi start-up plants solution to massive global problem


Ocean views and a petrol station were the inspiration for a reusable and compostable bottle of water that is made in New Zealand purely from plant materials. 

Plastic waste is a massive global problem:

  • 50% of the plastics market is single-use disposal stuff
  • Nearly one million plastic bottles are sold every minute (480 billion per annum)
  • Over 99% of plastics are produced from fossil fuel chemicals
  • Plastics in the ocean in 2050 will outweigh fish (Source Yes magazine June 2018)

Renewable and non-toxic

About three years ago Jayden Klinac had forgotten his refillable drink bottle and went into a petrol station to buy water.

However, he found all the bottled water came in oil-based plastic.

The co-founder of The Honest Coffee Company, which imports biodegradable coffee pods, was moved to respond to his frustrations about the current state of plastic and, in particular, the pinnacle source of its waste: water bottles.

Founder of Forthebettergood Jayden Klinac holds up his renewable and non-toxic water bottle

So, based on his views about saving the ocean from more plastic, he founded For the Better Good, which makes beverage bottles under the brand Better Bottles from materials that are renewable and 100 per cent non-toxic, for humans and the environment.

What Jayden is particularly proud of is setting up a system of more than 100 refill stations throughout the country. Bottles can also be returned to public drop-off points for composting. Recycling the bottles is also being trialled.

The company goes one step further than simply providing a better product: it takes responsibility for its used items from end to end.

And the company has a long-term vision to replace all traditional plastic items with non petroleum-based alternatives that have an innovative and comprehensive end of life.

For The Better Good is a start-up social enterprise, originally based in Arrowtown but now in Auckland – where they can get more involved with the problems they want to solve.

Using plant materials

They use plant materials rather than oil extracts to make drink bottles that can be recycled (through a system they are developing) and then composted, leaving no waste behind.

Jayden became frustrated because consumers could not choose to buy water in bottles that weren’t made from oil products.

“We need to buy a bottle of water here and there – it’s part of the way people live their lives in today’s society. The only offering was made from finite resources, single use and used for around an hour, yet the material it was made from would go on and last forever.

I believe that humanity wants to do good – they just need the choice to do so.”

The Better Bottle had its first outing at the Tuki Festival in Wanaka earlier this year.

Festival-goers could use the bottles for the day and put them in the collection bins or take them home for further use.

Since the festival Jayden has been promoting the Better Bottle around the country.

“People love it,” is how he describes the reaction.

Everyone is waking up to the fact the traditional plastic is bad for us and the environment. Now they finally have an option that is better for them, lighter on the planet, and does not cause long-term effects to our earth.”

The bottle is being sold through the business website The website includes information on refill and drop-off points.

“We are selling to cafes, hotels, yoga studios – and any businesses that are looking to join the movement and help New Zealand wake up and take action against plastic waste.”

The collection crate sits in cafes and yoga studios where the bottles are sold to provide a place for people to return them and collect the empties

The bottle is only being used for water but Jayden says, “Watch this space. We have a few new material options we are also currently exploring for different uses.

“The bottle is a starting point for us to show what we can do, and how items that used to be harmful can be made oil- and waste-free. Our focus at the moment is demonstrating the circular economy and how a product can be made waste-free.”

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For more information:

For the Better Good website click here

Join For The Better Good on Facebook click here 


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