The purpose of the Daily Encourager is to enhance the education, health and spirit of people in New Zealand.
We will do this by reporting real life events that celebrate what is best in NZ society and human endeavour. Producing content of the highest quality and integrity will be at the core of our work and the reputation we build with the public.
The Code of Ethics reflects the publisher’s vision and core principles:
1. To promote a culture of respect, honour and encouragement.
2. To adhere to journalistic values of honesty, accuracy, courage, fairness, balance, independence, credibility and diversity; giving priority to the public good, and no priority to commercial or political interests over professional consideration.
3. To support and encourage stakeholders including business, not-for-profit, government and non-government organisations and citizens to work together to advance the common good.
4. To treat our audience with respect and present every story with due attention to accuracy, presenting content in a clear and factual manner while respecting people’s confidentiality and privacy, unless it is in the overriding public interest.
5. To strive to establish the truth and publish it in a manner which leaves no doubt about its validity and accuracy.
6. To present diverse points of view and opinions without favour to any particular interest or party.
7. To reflect in an unbiased way the diversity of society, racial backgrounds, cultures and beliefs.
8. To acknowledge factual mistakes when they occur, promptly correct them and ensure they do not recur.
9. To observe transparency in dealing with the news and its sources while adhering to and respecting the rights of those who report, disseminate and publish the news.
10. To distinguish between news material, opinion and analysis to avoid any speculation and propaganda.
11. To clearly identify ourselves and our motivation for making contact before obtaining any interview for publication or broadcast.
12. To not allow personal interests to influence professional duties.
13. To uphold the law and not act corruptly, including not giving or receiving bribes or inducement either in cash or in kind.
14. To keep material confidential and compliant with privacy laws.